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Monday, July 22, 2019

Oppo planning to sell online exclusive products through its e-commerce site

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Oppo planning to sell online exclusive products through its e-commerce site

The Chinese smartphone giant, Oppo is planning to boost its revenue by selling online exclusive products through its e-commerce site before the festive season.

The CEO of Oppo India, Charles Wong told that the company has plans to shift its sales from retail to online. He added that they are looking forward to acquiring most part of the smartphone revenue through their own e-commerce site. He also announced that before Diwali, the Oppo e-store will be available.

The decision to shift from retail business to online sales by Oppo came After Xiaomi overthrew the smartphone company by its exclusive online sales. Wong claimed that flocking online customers helped Xiaomi rise through the chart and Oppo will try to outpace its rivals by using the same methodology. “Hence, we implemented an aggressive multi-channel strategy to make our products available to the large and growing internet-savvy audience across India”, he said.

Oppo, with plans to increase its online sales in the future, is trying to focus equally on all major e-commerce platforms. The company also has plans of launching about three phones every year exclusively for online platforms.

The top five brands – Xiaomi, Samsung, Realme, Asus and Huawei – capture about 85 percent of the Indian online space with Xiaomi leading the queue with the maximum number of exclusive sales with the help of Flipkart’s partnership. The companies make enormous profits by the help of online sales by reducing the cost of retail unit set-up and also by the help of EMI offers and discounts given by the e-commerce partners.

Realme and OnePlus, on the other hand, are trying to find retail markets after showcasing their supremacy in the internet space to increase their market growth.

Published by Lokendra Sharma on 22 Jul 2019

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